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Research papers

Towards harmonization of international radio audience measurement

The paper describes work done to establish guidelines for the measurement of audiences to international radio broadcasters. Following a brief overview of the development of audience measurement services within international radio broadcasters, and a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Allen Cooper
Company: British Broadcasting Corporation (BBC)
June 15, 1996
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Citation

Cooper, A. (1996a, June 15). Towards harmonization of international radio audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-harmonization-of-international-radio-audience-measurement


Research papers

Innovation and integration

The paper aims to describe how the BBC's Broadcasting Research Department sets about meeting the research needs of the Corporation's five national radio stations. Examples are used to illustrate how we are addressing two key strategic objectives...

Catalogue: Radio Research Symposium 1995
Author: Penny Young
Company: British Broadcasting Corporation (BBC)
July 1, 1995
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Citation

Young, P. (1995a, July 01). Innovation and integration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-and-integration


Research papers

The role of qualitative research in interpreting audience measurement data for local radio

In line with the BBC's policy of 'Extending Choice 1' , BBC Local Radio stations have increased their reliance on broadcast journalism to distinguish them from the commercial competition. Over the past two or three years there has been a gradual...

Catalogue: Radio Research Symposium 1995
Author: Eleanor Cowie
Company: British Broadcasting Corporation (BBC)
July 1, 1995
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Citation

Cowie, E. (1995a, July 01). The role of qualitative research in interpreting audience measurement data for local radio. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-qualitative-research-in-interpreting-audience-measurement-data-for-local-radio


Research papers

Audience reaction as a tool for planning

This paper describes the Radio Opinion Monitor (ROM) which is used by the BBC to monitor audience reaction to network radio in the UK. The BBC has measured audience reaction to its services for many years and ROM is a new vehicle which has been...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Tony Wearn, Richard Windle
Company: British Broadcasting Corporation (BBC)
June 15, 1994
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Citation

Wearn and Windle (1994a, June 15). Audience reaction as a tool for planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/audience-reaction-as-a-tool-for-planning


Research papers

Radio audiences

This paper sets out to: Compare the published radio audience figures for a wide range of countries in Western Europe, as generated by their national audience measurement systems. Look for any systematic differences in the figures being reported by...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Peter Menneer
Company: British Broadcasting Corporation (BBC)
June 15, 1994
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Citation

Menneer, P. (1994a, June 15). Radio audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radio-audiences


Research papers

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Allen Cooper, Graham Mytton, Peter Stratton
Company: British Broadcasting Corporation (BBC)
May 1, 1994
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Citation

Cooper, Mytton and Stratton (1994a, May 01). Effective quality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-quality


Research papers

Sampling Jordan

Several common problems in designing and evaluating nationally representative sampling frames for countries in the Middle East are identified, with Jordan being used as a case study. Due to the absence of reliable information on several key...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mark Eggerman
Company: British Broadcasting Corporation (BBC)
January 1, 1994
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Citation

Eggerman, M. (1994a, January 01). Sampling Jordan . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-jordan-


Research papers

The application of rule induction and neural networks for television audience prediction

Rule induction and neural networks have been applied to audience data to produce promising results for understanding and predicting audience behaviour. Potential deployment designs suggest that this will be a fruitful way to assist the task of...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Authors: Mike Fitzsimons, Tom Khabaza, Colin Shearer
Company: British Broadcasting Corporation (BBC)
June 15, 1993
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Citation

Fitzsimons, Khabaza and Shearer (1993a, June 15). The application of rule induction and neural networks for television audience prediction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-rule-induction-and-neural-networks-for-television-audience-prediction


Research papers

Apples and oranges

How Television and Radio audiences are measured varies widely across the world, and specifically in Europe. That differences in techniques matter is demonstrated. Users of research data, whether representing the interests of international brands or...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Peter Menneer
Company: British Broadcasting Corporation (BBC)
June 15, 1992
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Citation

Menneer, P. (1992a, June 15). Apples and oranges. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/apples-and-oranges